Google Adwords
Discover the power of GoogleTHE WORLDS MOST POPULAR FORM OF ADVERTISING
That’s right, if you didn’t already know, Google is a powerhouse when it comes to advertising. Google ads is a form of paid search that focuses on the targeting of keywords and text based advertisements. It is the single largest platform for “geospatial marketing” which is a user searches for products, services, or places around a locality and finds providers in that area.
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likely to purchase when click an ad
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Average conversion rate
Average return on investment
results based on analytics
Google ads relies on the power of analytics in order to help drive the best results. With more than 3.5 billion search queries every day, Google provides advertisers access to incredible potential when finding an audience of users who are actively looking for goods and services.Â
Why do Google Ads work?
Google owns 90% of the search engine market so it is no wonder why it dominates the advertising space. Though other forms of advertising like LinkedIn ads or Facebook ads work well for targeted campaigns, the power of google cannot be ignored. 90% of consumers say ads influenced their decision to purchase and 75% of consumers say paid search ads make it easier to find the information they want about a product or service.
What kind of ROI should I expect?
Return on investment is never an exact science however Google ads boasts an incredible 8 to 1 ratio. This means that for every $1 spent on ads, you should typically expect to earn $8. The most exciting part about having ROI’s like this is that it is not restricted to one industry. Google reported in 2019 that across 16 different industries, the average conversion rate was 75%. What more can you ask for?
What budget should I allocate?
Budgeting is always a difficult thing. When strategizing your Google ads campaign, there are several key components to take into account when determining your budget. Firstly, it is important to study your competitors habits to understand how they are spending their money and on which keywords. A competitor will give you key insights into your potential cost per click (CPC) and click through rate (CTR). Speaking of cost per click, the second component to determining your budget is about how much it costs for the keywords you are bidding on. There are plenty of other tools out there like Keyword Planner and SEMRush that can help determine your budget!
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