Unless you have been living under a rock since 2012, you might have noticed Linkedin has become one of the best social media platforms for all business enquiries and needs. Not only does it enable companies to connect with their audience, it’s also one of the fastest growing networks between small business owners and entrepreneurs.
Unlike other platforms, Linkedin focuses primarily on the professional market and provides a large variety of networking opportunities. Users can exploit it’s huge reach to facilitate things such as connections to businesses. The best part about it is that it is very simple to use!
Now let’s dig into the real reasons why you need a Linkedin presence for your business to succeed.
- Brand awareness will always be key!
Google your business name and see what comes up first. Nothing? Problem number one. By creating an official business LinkedIn profile, you’re providing some much needed legitimacy to your brand! Google is the way people search for businesses online and if you have a profile on one of the biggest networking sites, it will 100% show up in the search right after your website! If people want to contact you, you should not rely on your “contact us” page on your website. Plus, when people search for you on Google and they see your Linkedin page, they have a better perspective and insight into your business that is far more condensed than your website.
- What do you want people to know about you?
As mentioned, Linkedin is different from any other social media platform because you have the ability to inform those interested in your company or brand on exactly what you want them to know. The great part about this is that you can customize anything you put on Linkedin! This can include networking groups, job posts or even promotions in a concise and clear manner, which in turn makes it consumer friendly.
- Positioning power
Every business owner wants to establish some sort of credibility or develop a relationship with their clients. To establish your business as influential would be the ultimate goal, right? Well, when it comes to Linkedin you can achieve that goal by positioning yourself among the most influential people within your industry. The best part is that your sharing power is enormous and making connections with top industry leaders and networking in groups will serve as the pathway to earn trust among your peers!
- Networking is the new golden rule
Back in the old days, the first thing you would do when you met someone at a networking event was get their business card, right? Well, the amazing thing about Linkedin is that this platform is essentially your online business card! People do not want the paper trail nowadays, they’ll forget they even have business cards on them or simply not return a phone call if their only recollection of you is through a tiny rectangle. When you connect with Linkedin, you can guarantee that you will never be forgotten! Just connect immediately and reach out to whomever you want!
- Quickest path to your next client
We need to face reality here, the entire world has gone digital and everything has changed since technology came to dominate. Linkedin is the one digital platform that helps you reach your next client quickly. When people are on Linkedin their mindset is clear. Professional inquiries only! They’re using this tool to look for jobs, post jobs, find business help and well, you get the gist. With just a little bit of research and promotion, your business can attract top clients.
Now that you’ve decided this is the social media platform you’ve been missing your entire life, we’ve got a juicy insider secret for you. The real goal is to make money off of this incredible site, with minimal effort required. Interested?
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