It’s time to face our new reality: Covid-19 has changed the world completely.
When the economy shut down around the world, there was an instinctual “fight or flight” response that kicked in for many business owners. Restaurants owners quickly transitioned into online order platforms that skyrocketed in popularity such as Ubereats and Skipthedishes, retail stores that relied on foot traffic began exploring e-commerce solutions and from there the stories could go on and on…
This global pandemic has once again proved that in order to make it big, adaptability is a must! If you are yet to make the transition, it isn’t too late!
During this unforeseen transitional period, a lot of businesses took to e-commerce solutions in order to adapt to the safety regulations set in place to compat Covid-19, businesses who did not previously have a website decided to make it a priority to activate their online presence and make it available for consumers to shop online. Moreover, once physical storefronts started re-opening, the general public has been lining up for hours just to purchase a few choice items. In layman’s terms, shopping just isn’t what it used to be and consumers are the first to notice! Without a doubt, the best way to attract customers during these tough times is by making your presence known online!
There are so many amazing benefits for businesses to do their business online. Let’s quickly explore reasons why you might be motivated to make the transition into the digital scene:
- Convenience and Easiness
As social distancing and Quarantine has gone into effect in a good majority of the world, e-commerce has become one of the preferred ways of shopping mainly due to the ease and convenience it provides. Consumers are allowed to buy products or services from their home at any time of day or night instead of waiting in line for hours to get a couple of things. Moreover, the best thing about e-commerce is that the buying options are quick, convenient and user-friendly with the ability to transfer funds online. Because of e-commerce being so convenient, customers can save their time and money by searching for the exact products they want. This also opens up the gateways to online advertising, as users are spending more time in front of their screens it stands to reason that they would be more susceptible to online ads they’re being served consistently. In addition, if you currently do not have a physical storefront and want to start an e-commerce venture now is a great time, because the every-day individual has come to trust purchasing online and finds it significantly more comfortable!
- A shopaholic’s dream!
What is probably the most important benefit that e-commerce grants to both the consumers and business owners is that it stays open 24/7. During these tough times businesses are losing customers due to the long lines forming outside their storefronts paired with the minimum occupation rules set in place by governments. Moreover, there is still a heightened sense of precaution among shoppers that is pushing them to stay home rather than go out to purchase their belongings! E-commerce solutions bypass all of these difficulties. By shopping online, you get 24/7 customer service, a wider product selection, hassle free checkout and all in all, it just increases sales!
- Get your information clean, clear and simple.
Before the pandemic took hold of the world, consumers were able to go in store and ask employees for help or information concerning the product they were looking to purchase. This service is no longer really available during this crisis, therefore, an e-commerce solution would bridge that inevitable gap between customers and the business they’re trying to reach. E-commerce websites grant business owners the space to display any additional information for their customers without any hassle, and also provides a space where consumers can contact them directly from the comfort and safety of their home!
- Information is the most precious currency!
The beauty of e-commerce is the amount of information you can collect about your customers all thanks to web analytics! You can track where your customers are coming from, where they go on your website and what they buy. You can use the data to optimize your online store which is ultimately a surefire investment in nurturing your consumer pool, based on what you have learnt.
- Low cost, big return value!
Let’s face it, nowadays a good majority of businesses are struggling, especially financially. Therefore, it’s time to think about solutions that will not require grand investments but will ensure big returns! The beauty of e-commerce is that it has a low start up cost! Therefore, your big focus won’t be the finances any longer, because a website costs little money and is easy to set up! From there, it’s all about really learning to advertise your product and offer your customers the best experience possible.
So now you’ve officially made the decision and you want to transition your business onto an e-commerce platform! What’s next? Contact us here to find out!
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