Step by step guide to running the ultimate Instagram giveaway!
Is there anything people love more than free stuff? Nope!
It goes without saying that Instagram is one of, if not the fastest growing social media platform in the market currently. From faithful amateur users to the everpresent influencers, and clever business accounts, you can find just about everything nowadays! Now comes the bitter pill we’ve got to swallow… it’s because of its popularity that this medium has become a bit oversaturated. How are you supposed to stand out among the crowd with so many interesting content creators flooding your feed? By catching everyone’s eye with their favorite temptation of course! After all, nothing entices the masses more than the promise of a gift landing in their mailbox with virtually no effort on their end.
If you’ve ever wanted to venture into the invigorating world of Instagram Giveaways but simply haven’t been brave enough, the time has come. We’ve rounded out 6 fail safe tips to running an engaging contest to get your followers extra hype!
- Pick a prize that’s absolutely awe worthy!
The first question on everyone’s mind is going to be this: What am I getting? Your audience is sure to get excited when they know what they’re working for! Take this as the perfect opportunity to promote a specific product or service you’ve been meaning to get more eyes on. Offering up your star product on a silver platter will not only guarantee widespread interest from your loyal followers, you’re also attracting new awareness for your brand from those that just love winning free swag!
- Who has the chance to get lucky?
Now that you’ve established what the grand prize winner is receiving, we’ve got to move onto the pool of anxious participants! Though almost everyone would want to take a chance, we’ve got to determine who exactly is eligible for your specific giveaway. This can depend on many factors, such as your ultimate goal for instance. If you’re looking to increase brand awareness on a wide scale, you can make your participant pool wide, thus inviting more people to get to know your brand. With this in mind, it becomes easy to determine guidelines for your participants to follow such as age restrictions, what country they live in, if it’s a requirement for them to follow any other account along with yours, etc.
- What’s waiting past the finish line for you?
This goes hand in hand with the previous step and it is essential to figure out early on: What is your ultimate goal with this strategy? Knowing this you are able to tailor your plan to meet your expectations as well as tracking whether or not your giveaway was successful in the end. Some examples of concrete goals that are achievable through giveaways could be increasing your website traffic, your follower count, engagement or maybe even just a boost in sales! It’s up to you to choose what makes the most sense for your brand and your giveaway.
- Let’s entice people with a captivating hashtag!
Believe it or not, Instagram hashtags help your content surface on channels they might not have been on organically! Our mission to increase visibility on all platforms is made easier when we use this tool effectively, which is why coming up with a fun and unique hashtag for our giveaway is a must! The one rule you must follow is this: make sure it goes with your branding!
- Good things only last so long
Although it would be great to maintain so much hype around your brand for as long as possible, excitement is a fleeting emotion and we’re milking it while we can! It’s extremely important to have a time limit on your giveaway and let the audience know how long they have to compete until the giveaway is over. For instance, the time limit might be within the next 24 hours and this will ideally create a sense of urgency. It will also incentivize followers to engage with your post more quickly and share with their friends to hopefully boost their chances of winning!
- Ready, set, GO!
Once you have everything set in stone and ready to go, it’s finally time to launch and promote your post! Now we’re talking. You’ve got all the groundwork set up for an incredible couple of days of awareness coming your way and it’s time to reap the benefits! With all this added attention, you’re guaranteed to generate some results and it’s an exciting time but remember that this is just a one time strategy meant to give your account a boost. For real tangible results that you can rely on steadily, there’s a very important secret we’re only going to share with you….
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