There’s a popular misconception when it comes to online marketing that states posting a month’s worth of content is more beneficial than having an incredibly successful ad through Facebook. Let’s put that lie to rest once and for all!
Every single day you have billions of people posting content on Facebook every second of every day. Total media saturation. We won’t deny it isn’t great to different types of content and what people have to say about it and the brands pushing it out. But if you were forced to choose just one medium to further the chances of sealing a business deal, which one is better? We’ve said it once and we’ll continue to say it a million times: one Facebook ad has the potential to be so much more valuable than streams of meaningless content.
With more than 2.2 billion monthly active and close to 1.5 billion daily active users, this social media platform is a major part of people’s everyday routines, which doesn’t seem like it’s going to change any time soon. That knowledge further supports the idea that one Facebook ad has so much more added value. There has been a proven steady increase of advertising revenue year after year over the last decade which has proven these ads do work!
The value of Facebook ads is that you can reach your ideal audience. As we already touched on just how many people use Facebook every day, it isn’t any surprise that it is a great way to reach the audience that you are looking for. When having a Facebook ad you can reach specific people based on their behaviour on your website, their known likes, engagement with your Facebook page and various other factors of their demographic such as age, gender, and location. Moreover, you can also create an extremely granular audience that produces a high ROI having a Facebook ad. It can not only be visualized by the tons of users that organically come across it, there is also an endless data pool of potential target audiences that your brand might be looking to discover! With the correct tools and management, it’s practically guaranteed to generate sales.
In addition, posting a month’s worth of content may not attract as many audiences as you would like because you probably won’t be able to customize who you are generating the content for; whereas Facebook offers a highly customizable experience when tailoring your target audience. You can construct the perfect ad experience and design it to attract your perfect demographic. Facebook has a wide variety of ad formats to choose from! Moreover, Facebook adds new features every month to improve the users experiences for both advertisers and normal Facebook users.
Now that we’ve established how great Facebook Ads can really be, we’ve gotten to the best part. What are the secrets behind building and managing a successful Facebook ad?
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