As a business owner, you know the importance of digital marketing is growing more and more with each passing day. The question is, how do you plan on using it to your advantage?
Every social media platform has integrated some kind of advertising system so business owners can get recognition and ultimately sales! Facebook happens to be the number one social media platform in this regard, carrying features that are indispensable when it comes to successful marketing campaigns such as insights, audiences and reach. Ideally, it’s the best platform to get a head start on. Unfortunately, many people end up wasting their money and throwing resources down the drain because they don’t have an accurate strategy or simply don’t understand how Facebook Ads work.
There’s no shame in not knowing, we’re here to guide you through the ins and outs of Facebook Ads so you can really get a bang for your buck!
- Audience Insight
Facebook audience’s insight is one of the most amazing tools to have at your disposal. It allows you to learn specific facts about audiences before you invest your budget or start to really narrow down your target audience. It also allows you to view available Facebook data and shows you exactly who your target market would be, based on who has already liked your page. Instead of taking a shot at the dark, you’ll ideally know exactly what users are likely to follow through with your ad’s call to action. Talk about one of the most cost effective strategies!
- The true star of the show: Unique ads
One of the biggest benefits that Facebook’s ad platform boasts is the ability to create separate ads that are unique to specific audiences. For instance, you can create two different ads and deliver them to two unique audiences at the same time! This means you’re doubling down on the amount of people you’re reaching and delivering more messages that your followers can resonate with. You can also create the exact same ad and deliver it to two different audiences, which can give you additional data to analyze the effectiveness of that campaign.
- Create ads with landing pages
Ever heard of a landing page? Basically it allows you to maximize your Facebook advertising efforts by educating users before asking them to buy your product or services. TThey’re the perfect resource to pair with your Facebook advertising campaign! We’re capitalizing on every dime you’ve spent for those clicks and making every single one count towards a final sale. Landing pages are more effective than sending your potential customers to a basic website or product page where they don’t have any clear direction of what they need to do. Our goal is to guide them towards a final sale!
- Cool content is a plus!
Visual content is far more influential than textual content! We’ve said it once and we’ll say it again: A picture is worth a thousand words! Even though you have a million things to say about the product you’re offering, take our word for it. Providing engaging and cool images captures people’s attention which makes them more likely to read a small blurb of text! A few paragraphs will go unnoticed and will not guarantee the desired effect.
- Lay down your plans and you’re set!
This is probably the most vital step before getting started on your ad campaign! You have to set a bid strategy and a clear budget otherwise you might find yourself sinking absurd amounts of money into a strategy that doesn’t provide results. Fortunately, Facebook makes it super easy by allowing you to use a tool known as Optimized CPM. This gives Facebook the permission to bid for ad space based on the goals that you provide. That means you’re maximizing your budget and hopefully garnering the results you’ve been wanting!
Now that you have a clear base to understand this incredible tool, the advertising world is yours to take by storm! Now comes the hard part, how do I optimize this incredible tool to generate as much revenue as possible? Between us… we’ve got the secret tool just for you. Click here for more information!
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